Business India ×
  Social Responsibility

Healthcare
Published on: May 11, 2020, 1:15 p.m.
Essar Foundation launches Sahej to promote awareness about menstrual hygiene
  • Hygiene products being transported

By Business India Editorial

Essar Foundation, the CSR arm of the Essar group, has launched a Sahej app that promotes awareness about menstrual hygiene. It has also distributed over 400,000 sanitary napkins to women in Mumbai slums and the Mumbai Police, in collaboration with BMC (Brihanmumbai Municipal Corporation) and BEST (Brihanmumbai Electric Supply & Transport).

The Sahej app has been developed in consultation with key NGOs (Non-governmental Organisations) working in the menstrual hygiene space, namely the Rotaract Club, Kavach A Movement and Ghar Bachao Ghar Banao Andolan. The Android-based app offers a one-stop solution for women to menstruate with dignity. It encourages adolescent girls to maintain menstrual health by availing of hygienic products at subsidised prices.

The Sahej app features an e-store of menstrual products manufactured by women-led micro-enterprises and SHGs (Self Help Groups). It also provides a platform to donate sanitary napkins to underprivileged women, as well as equip Aanganwadi workers with the right information for educating girls from rural India on correct menstrual hygiene. Additionally, the app provides for unique ways to promote menstrual hygiene awareness through interactive game-based learning, educational videos by renowned doctors, and a period tracker. Available in three languages—Hindi, Marathi and English—the app caters to the customised needs of every woman across every age group.

Mr Kaustubh Sonalkar, Essar’s Group President-HR, and CEO – Essar Foundation, said: “Promoting menstrual hygiene is our topmost priority at Essar Foundation. We have launched the Sahej app with a vision to revolutionise women’s health and empowerment. It will ensure that women from all sections of the society can lead a healthier life, and become more active contributors to the economy. Sahej is not just a menstrual hygiene management app. It is a movement to sensitively, yet assertively, address the subject of menstruation. With the ongoing COVID-19 crisis, many women will have limited access to menstrual hygiene products and services. We hope Sahej will help break geographical and linguistic barriers to equip women with the right information and products.”


Don't miss this

Innovation

Infotech company KPIT works with MAGIC in Aurangabad

Published on Oct. 21, 2020, 4:37 p.m.

The Marathwada Accelerator for Growth and Incubation Council is partnering with KPIT Sparkle 2021 to support student innovators

Social Inclusion

CRI Pumps in Coimbatore has a host of socially responsible programmes

Published on Oct. 21, 2020, 4:37 p.m.

The company works with Coimbatore Corporation and leading NGOs to organise cleaning drives and awareness programmes

Healthcare

Ola provides 120,000 meals to drivers through The Akshaya Patra Foundation

Published on Oct. 15, 2020, 2:37 p.m.

The cab company’s Foundation has expanded its outreach to the community in 13 cities

Technology

Valliappa Foundation’s Anadhanam makes a start in solving global hunger

Published on Oct. 5, 2020, 1:02 p.m.

The Bengaluru-based group’s digital platform marks the International Day of Awareness on Food Loss and Waste Reduction

E-MAGAZINE
Climate Change

Waste Management

GD Environmental sees an opportunity in medical waste

Published on Oct. 21, 2020, 5:34 p.m.

The company sees strong opportunities in fundamentally shifting the costs and process of waste management

Environment

India and Denmark to be at the forefront in the global fight against climate change

Published on Oct. 21, 2020, 5:33 p.m.

The prime ministers of the two countries agree to elevate India-Denmark relations to a Green Strategic Partnership

Energy

Renewables leader Rajasthan will see a dramatic shift in its generation composition

Published on Oct. 15, 2020, 2:22 p.m.

Solar and onshore wind power will meet most of the incremental electricity demand by 2029-30

Energy

Energy storage leaders call for policy measures to create Atmanirbhar Bharat

Published on Oct. 8, 2020, 11:48 a.m.

Global thought leaders and policymakers discussed the issue to mark World Energy Storage Day recently