Business India ×
  Social Responsibility

Sports Development
Published on: Feb. 14, 2020, 10:21 a.m.
Football coaching to children from economically weaker sections
  • Students have access to professional equipment and are supplied with a personal football kit free of cost

By Business India Editorial

In the mid-1990s, TI Cycles, a division of Tube Investment of India and a part of south India’s Murugappa group, decided to move from just promoting and selling bicycles to promoting bicycling as a fitness activity. Thus began the foundation of a lasting relationship with various cycle clubs and associations at all of the company’s locations in the country. The result of this link-up with cycling clubs like Chain Reaction and the Tamil Nadu Cycling Club was the company’s first cyclathon, conducted in 2009.

Since then, TI Cycles has conducted thousands of cycling-related activities across the country, and established facilities, including a first-of-its kind mountain bike park within its Ambattur premises and succeeded in driving cycling as a recreational activity amongst the fitness-conscious, urban Gen-Y.

There have been other sports related initiatives at the group. Murugappa Youth Football Academy (MYFA) was inaugurated in July 2015, with the objective of providing grass-root football coaching to children from economically weaker sessions. The facility is extended to boys from classes 6-8 of the Vellayan Chettiar School. It is also conceptualised as a means of imparting life skills, inculcating disciple, and diverting them from the anti-social environment prevalent in Tiruvottiyur and surrounding areas.

The students have access to professional equipment and are supplied with a personal football kit free of cost. The three coaches have all played at the national level and two are certified coaches. The Academy also provides the students with coaching in life skills and personality development, and ensures their adequate and complete nutrition through supplements.


Don't miss this

Innovation

Infotech company KPIT works with MAGIC in Aurangabad

Published on Oct. 21, 2020, 4:37 p.m.

The Marathwada Accelerator for Growth and Incubation Council is partnering with KPIT Sparkle 2021 to support student innovators

Social Inclusion

CRI Pumps in Coimbatore has a host of socially responsible programmes

Published on Oct. 21, 2020, 4:37 p.m.

The company works with Coimbatore Corporation and leading NGOs to organise cleaning drives and awareness programmes

Healthcare

Ola provides 120,000 meals to drivers through The Akshaya Patra Foundation

Published on Oct. 15, 2020, 2:37 p.m.

The cab company’s Foundation has expanded its outreach to the community in 13 cities

Technology

Valliappa Foundation’s Anadhanam makes a start in solving global hunger

Published on Oct. 5, 2020, 1:02 p.m.

The Bengaluru-based group’s digital platform marks the International Day of Awareness on Food Loss and Waste Reduction

E-MAGAZINE
Climate Change

Waste Management

GD Environmental sees an opportunity in medical waste

Published on Oct. 21, 2020, 5:34 p.m.

The company sees strong opportunities in fundamentally shifting the costs and process of waste management

Environment

India and Denmark to be at the forefront in the global fight against climate change

Published on Oct. 21, 2020, 5:33 p.m.

The prime ministers of the two countries agree to elevate India-Denmark relations to a Green Strategic Partnership

Energy

Renewables leader Rajasthan will see a dramatic shift in its generation composition

Published on Oct. 15, 2020, 2:22 p.m.

Solar and onshore wind power will meet most of the incremental electricity demand by 2029-30

Energy

Energy storage leaders call for policy measures to create Atmanirbhar Bharat

Published on Oct. 8, 2020, 11:48 a.m.

Global thought leaders and policymakers discussed the issue to mark World Energy Storage Day recently