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Published on: July 10, 2020, 9:13 p.m.
How Coca Cola is helping migrant workers
  • Care-ing for those who need a helping hand

By Sekhar Seshan. Consulting Editor, Business India

Coca-Cola and CARE India have prepared special dry-ration kits to meet specific nutritional needs of various marginalised groups like migrant workers, daily-wage earners and people living with HIV/AIDS across various parts of the country.

The three-month long programme, which started in June, is a part of Coca-Cola's commitment of Rs100 crore towards various Covid-19 relief programmes aimed at benefiting over a million people all over the country.

The kits, being distributed in Delhi and NCR, Uttar Pradesh, Odisha, Andhra Pradesh, Haryana, Bihar and West Bengal, include essentials like wheat flour, rice, pulse, cooking oil, spices, sugar, salt, soy chunks, poha, peanuts, protein powder, milk powder and soap bars. 

Special attention has been given to meeting the nutritional needs of women and girls, as well as especially vulnerable groups such as those with HIV/AIDS. The two partners also ensure that safe and respectful distribution practices are followed in this distribution.

With a focus towards supporting relief operations during the Covid-19 pandemic and making a difference, Coca-Cola has partnered with CARE India to provide immediate food security and other essentials to underprivileged and vulnerable groups. As a part of this initiative, it aims to benefit over 150,000 people in these states.

“We hope that our joint efforts help assuage the state of the most vulnerable people of our society and that through our collective efforts as a country, we will be able to steer ourselves out of these testing times,” says Ishteyaque Amjad, vice-president, public affairs, communications & sustainability, Coca-Cola India and South West Asia. Adds Manoj Gopalakrishna, chief executive officer of CARE India: “The nationwide lockdown for fighting Covid-19 has disproportionately affected the poorest and marginalised population in our country.”

CARE, which has been working in India for 70 years focusing on alleviating poverty and social exclusion, is “responding to today’s emergencies and helping people prepare for tomorrows,” Gopalakrishna says, pointing out that the organisation has responded to the tsunami, the Odisha super cyclone, Uttarakhand and Chennai floods and others. “With the support of Coca-Cola, we hope to make a difference to the vulnerable and marginalised and hope they overcome these unprecedented circumstances,” he adds.

Coca-Cola, the world's largest beverage company with more than 500 sparkling and still brands and nearly 3,900 beverage choices, has on its part an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce its environmental footprint, create a safe, inclusive work environment for its associates, and enhance the economic development of the communities in which it operates, Amjad adds.


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