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  Social Responsibility

Published on: Oct. 28, 2020, 2:44 p.m.
‘Hyundai Cares’ continues to work for health, education and a clean India
  • HMIL’s Nishant Kapil hands over 20 000 khadi masks to Gujarat DGP Ashish Bhatia

By Sekhar Seshan. Consulting Editor, Business India

After donating Rs7 crore to the PM CARES fund, Rs5 crore to the Tamil Nadu Chief Minister’s Relief Fund, advanced Covid-19 diagnostic kits worth Rs4 crore, PPE kits, masks (3-ply & N-95), sanitisers and dry rations worth more than Rs9 crore, Hyundai has extended its CSR programme for three more months since Independence Day.

While the earlier programme also included a partnership with Air Liquide Medical Systems to augment production and supply of ventilators, distribution of dry ration and personal protective equipment to the Delhi, Maharashtra, Haryana and Tamil Nadu state governments and the donation of incinerators to five government hospitals in Tamil Nadu, ‘Hyundai Cares’2.0’ focuses on health, education and a clean India.

 “Our efforts have taken the next dimension to strengthen society so that it can live in the new normal ecosystem,” says S.S. Kim, MD & CEO, Hyundai Motor India Ltd (HMIL). “Our CSR initiatives will now continue till December 2020, focusing the important touch points of the society to help overcome pandemic while building a strong nation,”

While its Rakshak project involves distribution of over 30,000 made-in-India khadi masks in Gujarat and Maharashtra, Shikshak is distributing 1,000 devices loaded with two years’ academic course curriculum for the children of ‘Covid Warriors’ and Gramin Sanitisation covers rural areas in 292 districts and tehsils all around the country.

Over the last two decades, HMIL – which says it is India’s first smart mobility solutions provider and the largest exporter since inception – has fostered a strong emotional connect with the people and demonstrated admiration and respect for the country’s traditions through its initiatives. 


Phase 2 of ‘Hyundai Cares’ involves supporting khadi, which has over the decades provided self-employment opportunities to many and empowered them to become self-sustaining. While the Rakshak project, launched on 18 August, will involve about 30,000 khadi masks being handed over to the Gujarat and Maharashtra governments, Shikshak started the distribution of 1,000 educational tablets in September. Grameen Sanitisation, which was also started in September, has a van to sanitise public spaces in the target areas using disinfectants approved by the health ministry.

“As a responsible and caring brand, Hyundai has responded to the pandemic with various meaningful social initiatives and lent support to the Indian government in its resilient fight against Covid-19,” Kim adds. “As a socially responsible brand and lifetime partner of its stakeholders, we are building further on the strength of our phase 1 activities, guided by our global vision of ‘Progress for Humanity’.”

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