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Published on: July 18, 2020, 10:10 a.m.
Mittal Appliances undertakes initiatives for social change
  • More than 1,000 saplings have been planted around the Mittal Appliances facilities

By Sekhar Seshan. Consulting Editor, Business India
G

iving back to society means a lot to the Indore-based Mittal Appliances Ltd, says the Mittal group’s marketing director Ankit D. Mittal: “As a business, we make a conscious effort to closely monitor our initiatives for society too.”

Among the activities it carries out are developing schools in tribal areas, plantation drives, skill development for the less privileged and educational support for needy students. The company, which manufactures coin blanks and even coins for a gamut of government mints from India to Canada, initiated a number of such community services, including health camps and aid distribution for the physically challenged in 2015. As an ongoing effort, it continues to “put little green dots in the environment” with its plantation activities.

This work on benefitting the society to which it belongs has continued over the years, with the group celebrating its founder Babulal Mittal’s birth centenary in 2016. “We believed that the most befitting way to celebrate the year would be by adding a new dimension to our social commitment – we adopted 100 Ekal Schools (the Vidyalaya Foundation’s one-teacher schools in remote tribal areas),” Ankit Mittal says. “We believe that education can bring about the biggest and the sustainable transformation in any society.”

It also organised a community-based disability check-up and rehabilitation camp in memory of his wife Manakbai to provide various services to people with any disability or handicap. The free check-up and diagnostics for polio and other disabilities were followed by the donation of the proper required aid or instrument to cope with the disability. 

This was all done for Mittal by Narayan Seva Sansthan of Udaipur, in association with the Vaisya Mahasammelan of Bhopal. While crutches, walkers, and hearing aids were given free to all those who needed them, selected patients were taken to Udaipur for free operations to cure them of their disabilities.

The following year, Mittal group continued to commit its resources to develop schools in tribal areas, adding three more activities: setting up animal welfare farms, creating a ‘city forest’ and planting more than 1,000 saplings around its facilities. The mass plantation and health check-up camps were expanded in 2018, the company also helped conduct community matrimonial meeting camps and community weddings.

To help those affected in the recent Covid-19 pandemic, the Mittal Foundation distributed more than 5,000 raw food packets, feeding around 18,000 people – the equivalent of about 55,000 meals – in the slum areas of Indore, with the help of the local police and administration. It also roped in the Indore chapter of Yi and IndoreRocks.com, a non-profit free website which provides detailed and dynamic information about the city’s ever-growing hotels, restaurants, bars, pubs, cafés, cinemas, events and other attractions, to raise nearly Rs10 lakh for the purpose.

  “Meaningful contribution beyond business continues to be an integral part of our group’s operations,” Ankit adds.


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