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  Social Responsibility

Environment
Published on: July 10, 2020, 8:12 p.m.
More trees to reduce air pollution, noise and soil erosion
  • Altos employees working to fight pollution by greening the area

By Sekhar Seshan. Consulting Editor, Business India

The Ludhiana-based personal care and farm products manufacturer Altos Enterprises is sustainably developing the region around it by creating lush green trees to reduce air pollution, noise and soil erosion. The company has taken the support of local communities and planted around 500 trees.

“Altos is planning to promote this project in other states as well with the help of its network and hopes to make India pollution free soon,” says its founder Dr Ashwani Gupta. “In this modern era, Altos works for development. Our activities have an effect on consumers, suppliers, employees and society at large.”

Pointing out that the company depends on society and draws from it in the form of roads, an educated workforce, railways, electricity, water resources and land, he says it is its duty to contribute towards betterment of society as well. Therefore, its objective other than profit maximisation is to work for the development of society.

In today's age of corporate ethics development, it is the responsibility of Altos to properly utilise the resources for the development of the community. There is a pressing need to focus on accountability on the part of corporations not only on what is important for the shareholders but for society as a whole.

Stressing that a major project under its CSR activities is to plant trees to fight pollution, Gupta says his company has initiated a ‘vigorous’ green campaign, titled A step towards Nature in Baddowal village of Ludhiana. “As we all know, the environment is getting depleted with each passing day, so all of us as citizens of the country must take the responsibility to protect our Mother Earth,” he says.

Altos has also recognised the fact that the Covid-19 pandemic is increasing day by day. With society facing a shortage of essentials needed to fight this virus, the company has come forward to make people aware about this virus and guide them about the precautions they should take against it.

While educating them, it also distributes hand-washing liquids and hand sanitisers. It has so far distributed around 2,000 of these items to people in the nearby village of Jassian, Birmi and Jhamat to promote hygiene and safe health practices.

Recognising also that glucose is a must in hot weather conditions, when the temperature in the area often touches 45 degree Celsius, Altos has served glucose drinks to around 2,000 road workers or labourers working in these heat, helping to impart energy and boost immunity in their body.


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