By S.M. Boothem

Tata Motors, along with its channel partners, recently announced the launch of its ‘Go Green’ initiative in line with its commitment to environmental sustainability. Under this initiative, Tata Motors, in association with an NGO, will plant a sapling for the sale of every new commercial vehicle and for every new customer who gets their vehicle serviced at the company’s dealer workshop and Tata Authorised Service Station. The company will nurture the sapling and bestow the customer with a certificate and a link with the geotagged location of the plantation, thereby allowing the customer to monitor its status.

The initiative will ensure the best health of these newly-planted saplings, which will include a variety of diverse species of fruit-bearing, medicinal and native trees. The plantation will be spread across various locations in over 10 states of the country, thereby adding to the green cover of the country.

“Environment sustainability is at the core of what we do at Tata Motors, its energy-efficient manufacturing practices and environment-friendly product offerings are a testament to this. We are pleased to announce this collaboration with SankalpTaru where we are actively engaging with the large base of consumers that the company caters to, in tree plantation drives. Tata Motors will continue to stay abreast of evolving needs in the best interest of future generations, constantly devising unique, sustainable, and future-ready solutions to tackle pressing problems”, said Rajesh Kaul, Vice President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors about the green initiative.

Tata Motors is uniquely positioned to create sustainable positive environmental impact. The company is advancing environmental innovation and reducing environmental impact, by assessing its footprint across the whole lifecycle and value chain of its products. The recently launched BS6 product range assures reduced tail-pipe emissions adding to the company’s commitment towards climate resilience.

Tata Motors is actively working towards a low-carbon strategy and has been leading the charge of environment-friendly alternate fuel mobility in the country. As a signatory of RE100 initiative, Tata Motors aims to source 100 percent renewable electricity by 2030.