Business India ×
  Social Responsibility

Education
Published on: Aug. 10, 2020, 12:24 a.m.
The TI India Citizenship programme aims to give back to the community
  • TI India worked with the Akshaya Patra Foundation to feed over 575,000 people stranded by Covid-19

By Sekhar Seshan. Consulting Editor, Business India

Texas Instruments (TI) calls it ‘citizenship’, not CSR. In keeping with the vision of the company’s founders dating back more than 85 years - to create a positive impact in the communities in which they operate - TI India too has a Citizenship team.  

A voluntary body of its employees here, it works in environmental, educational, healthcare, hunger elimination and other community-focussed programmes on the premise that every individual can change the world and steer her/his own future if given a chance to do so. 

The TI India Citizenship programme aims to, first, enhance the quality of and access to education in India, especially for socio-economically disadvantaged students and promoting gender equality in schools. Its ‘Back to School’, ‘Mobile Science Lab’ and ‘School Adoption’ programmes reach out to around 30,000 school children. It is also involved in water body conservation and tree planting projects. 

The school adoption programme, which has the stated aim of improving the learning experience and quality of education for children from select government schools, involves improving the infrastructure facilities including setting up computer labs and introducing smart classes. It also provides for additional teachers for computer education and offering special training sessions for scholarship programmes.  

For the younger children, TI India provides school kits with bag, notebooks, geometry box or pencil box and pen or pencils, along with a holistic learning experience with access to art and craft, cultural activities and sports competitions. Access to hygienic sanitation facilities and safe drinking water, which are not always available, are also provided as well as a school health programme to provide treatment and referrals for needy children.

Employees are also encouraged to give back to the communities where they themselves live and work. With the current Covid-19 situation having led to a rethinking in the way they were contributing to the society, TI India collaborated with the Akshaya Patra Foundation to help vulnerable communities with the distribution of over 575,000 meals across the nation. The employees at the company have also continued to volunteer remotely with associated NGOs, specially pertaining to education, to facilitate and ensure seamless operations.  

For all this, the TI India employees have a rich volunteering culture – from monetary donations to committing their personal time, talent and skills during natural disasters, and calamities. The company encourages employee engagement and volunteerism and provides a platform for employees to pursue social causes.

Furthering the founders’ firm belief that strong companies build strong communities, and strong communities build strong companies, the company today continues to foster the citizenship culture. Planning and adopting a creative approach enable TI India to do its part in helping the communities in which it operates. In India, it follows the same principle of partnering to make a social change, working to improve the quality of life and meet the greatest needs in communities where it operates, especially to support environment and healthcare.


Don't miss this

Environment

Tata Motors launches a 'Go Green' initiative

Published on Dec. 23, 2020, 10:34 a.m.

The company will plant a sapling for the sale of every new commercial vehicle

Women Empowerment

Tata Starbucks ties up with Educate Girls to empower women

Published on Dec. 2, 2020, 3:10 p.m.

The partnership aims to provide volunteering and educational support to those who have relocated to urban cities from villages

Environment

Indian Oil has a social initiative for a clean and green world

Published on Nov. 25, 2020, 2:53 a.m.

The public sector company is planting a tree for every retail customer visit during its TreeCheers campaign period

Education

MG Motor India launches Dakshata for students

Published on Nov. 17, 2020, 8:25 a.m.

The car company extends global tech expertise to students through the launch of ‘Dakshata’ in partnership with ASDC and Autobot India

E-MAGAZINE
Climate Change

Energy

Husk Power uses rice husk to generate electricity in rural India

Published on Dec. 23, 2020, 9:32 a.m.

The company provides grid compatible and reliable power to customers

Energy

Smart Joules and energy saving solutions

Published on Nov. 17, 2020, 10:17 a.m.

The company's full-stack solution guarantees 15 per cent energy savings and zero upfront costs to the customer

Green Buildings

The GreenPro Ecolabel Standard for steel rebars will help a green built environment

Published on Nov. 5, 2020, 9:33 a.m.

Eight companies have already achieved CII’s Green Building Congress 2020 new standard

Land Use

Building resilience for an urbanising India

Published on Oct. 30, 2020, 10:25 a.m.

Climate change with its range of impact on regions and geographies needs the participation of communities