JSW MG Motor India announced its new CUV (crossover utility vehicle), the Windsor EV, with an attractive rental payment plan to increase accessibility to the EV landscape. The Indian EV market is expected to grow to $113.99 billion by 2029, and the Indian battery market is projected to surge to $27.7 billion by 2028, putting the country on track to becoming the largest EV market by 2030. Growth is being driven by government incentives and subsidies, rising environmental concerns, and rapid technological advancements. With a view towards sustainability in mobility, the government is looking to encourage EV adoption and establish EV infrastructure to support the system. In the Passenger Vehicle segment, the growth has been phenomenal, with all major automotive companies introducing EV variants in their portfolios. Market leader Tata Motors retains 12 per cent of the pie with popular models such as the Nexon, Punch, and the recently launched Curvv. MG Motor is making successful progress in the EV segment, with 35 per cent of its sales coming from EVs. Their established brands, ZS EV and Comet, now have a new peer: the Windsor EV. With JSW’s joint venture with MG Motor India, the company has shifted its focus towards more NEVs (new energy vehicles) and expects to increase EV sales by up to 50 per cent. The MG 2.0 strategy is also promising to launch a new car every six months with a strong focus on sustainable vehicles that are equipped with state-of-the-art technology. The MG Windsor, the first car launched by the JV, is based on the model sold in China, the Cloud EV, and is the newest addition to the carmaker’s EV collection. Windsor is an intelligent CUV that combines the comfort of a sedan with the spaciousness of an SUV, addressing the need for a versatile vehicle. The CUV is offered with a futuristic aerodynamic design, spacious and luxurious interiors, reassuring safety, smart connectivity, driving comfort, and other high-tech features. The Aero Lounge seats can be reclined to 135 degrees and, coupled with the expansive Infinity View Glass Roof, provide the passenger with a business-class experience. The immersive entertainment and smart connectivity features are powered by a massive 15.6” Grandview Touch Display in the central console. The Windsor comes with a PMS Motor which is IP67 certified, and its performance is supported by a 38 kWh Li-ion battery pack, featuring four driving modes (Eco+, Eco, Normal, and Sport) that deliver 100 kW (136 PS) of power and 200 Nm of instant torque, offering a range of 331 km. It can be charged in 40 minutes at any DC fast charger. In our recent drive, we tested all these features of the new Windsor and were impressed with its performance in all areas. The Windsor is offered at Rs9.99 lakh, plus Rs3.5 per km for the battery. Additionally, MG is providing various initiatives to the EV buyer, such as a lifetime warranty on the battery for the first owner, an assured 60 per cent buyback after 3 years, and one year of free charging at public chargers using the eHUB by MG app. Speaking about the new entrant, Parth Jindal, Director, JSW MG Motor India, said: “The MG Windsor is the realisation of the vision and promise behind JSW MG India and marks a significant milestone in this journey. The Windsor is the first car that has come out of the JV, and the team has worked very hard in developing and bringing it to the Indian market. This vehicle embodies our commitment to delivering to our Indian customers the best innovations the world has to offer. With its advanced features, innovative design, and disruptive pricing, the Windsor sets a new benchmark.”