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Published on: June 5, 2021, 12:20 p.m.
Pepper Content spices up the content market
  • Shekhar and Singla: creating a unique platform

By Arbind Gupta. Assistant Editor, Business India

Pepper Content, a leading tech-enabled content creation platform, connects talented creators to organisations that require content. Founded by Anirudh Singla and Rishabh Shekhar, two young and passionate entrepreneurs, in 2017, at BITS Pilani campus, Pepper offers customised content solutions by mediating content from the best talent pool of creators across the nation through an AI-enabled platform. From blog creation to social media posts, Pepper’s network of freelancers provides services around text, design and, most recently, languages as well. This young start-up brings together high-quality content, delivered in a timely and seamless manner and powered by technology. 

Pepper Content, headquartered in Mumbai, is a marketplace that acts as a bridge between businesses and content creators, which now has a network of over 40,000 content creators (content writers, graphic designers, language specialists and editors) and caters to over 500 brands including the likes of Amazon, Swiggy, Indigo, Max Bupa, Adobe, Cred, Aditya Birla Health Insurance, HDFC Bank, Kotak, Yes Bank, Paytm and Urban Co, in different sectors including e-commerce, financial services, insurance companies, healthcare and software firms, etc. Of late, a majority in the start-up space and corporate space is taking content from the company and a lot of marketing is happening through product-based contents.

Pepper Content has raised $4.2 million as part of its Series A funding, from a group led by Light-speed Ventures and many other angel investors, including Beerud Sheth, Balaji Srinivasan, Gaurav Munjal, Aakrit Vaish, Miten Sampat, Akhil Paul, Utsav Somani, and Dilip Khandelwal. Pepper Content, a 2019 Tech30 alum, has also raised a funding of Rs2.2 crore in February 2020 as part of its seed funding round, led by Titan Capital, a fund backed by Kunal Bahl and Rohit Bansal, the Snapdeal founders. 

Tool for content creators

“Pepper is creating a unique platform,” says Singla, founder & CEO, Pepper Content. “Here, beyond job opportunities, it aims to empower content creators on its platform with tools that allow them to create faster and higher quality content, and also help manage their own content projects at scale. The platform serves as a tool for content creators to work for big and small businesses in need of quality content”.

With digital transformation radically improving and pushing boundaries, Pepper Content has announced the launch of India’s fastest-growing AI-enabled content generator – ‘PepperType.ai’. The tool enables creators to generate countless copies of well-curated, quality content and ideas within 10 seconds. With an aim to streamline the creation, management and distribution of content, PepperType.ai is Pepper Content’s first step towards building a better and smarter future of content creation. 

PepperType.ai is an assistive tool built on top of GPT3, a language algorithm built by Elon Musk’s Open AI, to generate short-form content copies and ideas. It is fuelled by machine learning and artificial intelligence to empower every creator with quick content copies in seconds and bridge the gap between creators and businesses to help scale their content operations in the finest way. The tool allows businesses to input relevant information which assists the tool to churn out quality content instantaneously that includes blog ideas, social media captions, tweets, product descriptions, newsletter, podcast and marketing ideas, among other features. PepperType.ai tool has rolled out seven ranges of offerings for consumers with more on the way.

“At Pepper Content, we believe that technology is a big enabler for creators to do more meaningful work and outsource the rest to platforms like Peppertype.ai,” says Shekhar, co-founder & COO, Pepper Content. “We understand the pressure for content creation that requires diligence, research, preparation and a certain degree of connectedness which is accompanied with time-consumption, deadlines, stress and burnouts. Our tool is for these creators, marketers, startups and even established brands, seeking top-notch content at a rapid rate and utilising technological advancements for better efficiency and assistance to their team”.

Since the market for content is expanding at a brisk pace, Pepper Content is all prepared to grab the opportunities. The company has now touched a monthly revenue to over Rs60 lakh and is gearing up to become a Rs500-crore company over the next 3-4 years. Globally, content marketing is going to be a $400 billion industry. 

“We are confident of our revenue target of Rs500 crore, because we have realised that something like Pepper Content has to be a global business, since content is a global issue and the value of content is 8x-10x outside, as compared to India,” believes Singla. “And, we are already the leaders in text-based content creation in India”.

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