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 Climate Change

Innovation
Published on: May 10, 2023, 10:35 a.m.
Solar Zest!
  • Zest Outdoor Media has achieved a Guinness World Record for installing the highest number of solar panels on a single advertising billboard

By Business India Editorial

Zest Outdoor Media, a leading green OOH asset management company that introduced solar billboards to generate electricity, has achieved a Guinness World Record for installing the highest number of solar panels on a single advertising billboard. 

With 84 solar panels, Zest Outdoor will deliver over 3 lakh units over next five years of solar energy to the Railways, generating world’s highest green energy (solar) from a single advertising billboard. 

Hyundai Motor India has come on board as Green Partners on this Guinness World Record-winning billboard.

Zest Outdoor Media Founder Mustafa Akolawala said: “Getting validated by a prestigious international institution reinforces our grit to contribute on an even larger scale than we are already doing. For now, we are aiming to gain an income of Rs250 crore in the next three years and are optimistic to be able to continue to sustain our position as the first company and a dominant player in green outdoor communication.”

Virat Khullar, AVP & Group Head Marketing – Hyundai Motor India Ltd., said. “We are pleased to announce our association for a revolutionary solar-powered OOH platform with a remarkable number of solar panels. We are proud to be a green partner of the OOH site which has been awarded Guinness World Record offering this innovative, sustainable & futuristic platform that not only reduces carbon emissions but also promotes renewable energy.” 

To create a world record of ‘largest installation of solar panels on single advertising billboard’, three hoardings of size 40 feet x 20 feet were merged to create a single hoarding of size 60 feet x 40 feet, on which 84 solar panels were installed on the rear side of the billboard to generate approximately 60,000 units of green renewal energy per annum.

The size of each solar panel is 2279 mm x 1134 mm x 35mm capacity of 550watt. In total as of date more than 300 solar panels are already installed in the Central Railway project in Mumbai on the advertising billboards.

Rajneesh Bahl, Business Head of Zest Outdoor Media, said, “These kind of innovations boosts OOH industry and increases the value of billboards. I congratulate the entire team at Zest Outdoor for bagging the Guinness World Record. This is an exceptional feat and we have worked very hard on all our projects to be able to qualify for this title. I would also like to take this opportunity to congratulate and thank MMS (Media Marketing Services) and Bright Outdoor Media for partnering with us. This is a collective win for everyone. Let us keep the momentum going and add many such feathers to our cap.”

Rajneesh added: “We are excited to announce the launch of Zest Innovation - a game-changing solution for the out-of-home advertising industry post-COVID. Our innovative approach has created a niche in the market, with the potential to drive growth and benefit the industry as a whole. Zest Innovation promises to bring a breath of fresh air to the industry and pave the way for a brighter future.”


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