At a time when the SME sector is passing through a challenging situation, UK-headquartered start-up CreditEnable is all geared up to help these small businesses with its technology-led tools and solutions in India which is currently its major market. The company, founded in 2017, operates an entirely digital and curated marketplace for SME finance, effectively acting as a digital bridge between SME lenders and borrowers. The fintech venture provides decision optimising solutions to help SME lenders grow efficiently as also supports them to access affordable credit from formal financial institutions. Operating in India through its wholly-owned subsidiary, CreditEnable India (based in Mumbai) has already made its presence felt in the Indian SME space. The company, co-founded by Nadia Sood (currently the global CEO of the company), is backed by ultra HNIs; venture capital Alter Global backed by the founder of Ripple; and family offices, including Aditya Ghosh (ex-IndiGo CEO and current board member of OYO); Cris Conde, former CEO of Sun Gard; Alan Morgan, chairman of Adfisco, former head of McKinsey’s financial services practice in UK, Europe and the Middle East and co-founder of MMC Ventures; Chris Slater, co-founder of Simply Business; Floreat family office and Astia, a Silicon Valley-based Investors group. The company with its tech-enabled, managed market place/platform quickly identifies the right lender with the right product for SME borrowers and assists them digitally to secure an appropriate loan. While operating one of the largest SME credit market places and probably the only managed one, the company not only restricts itself to just facilitation of credit process for these SMEs but also handholds them and helps make them credit worthy or eligible in case some of them fail to qualify due to lower credit scores.