Business India ×
  Magazine:
Market News

Published on: Sept. 24, 2020, 5:51 p.m.
Angel Broking’s digital focus
  • Thakkar: taking the digital route

By Lancelot Joseph. Executive Editor, Business India

According to a CRISIL report, Angel Broking Limited (ABL), a two-decade-old company is one of the largest retail broking houses in India in terms of active clients on NSE. It is a technology-led financial services company providing broking and advisory services, margin funding, loans against shares (through its subsidiaries – AFPL) and financial products distribution to their clients under the brand ‘Angel Broking’.

ABL’s broking and allied services are offered through the online and digital platforms, through a network of over 11,000 authorised persons. Besides, it has more than 4.39 million downloads of the Angel Broking mobile application and nearly 1 million downloads of Angel BEE mobile application. “This enables our clients to avail our services digitally. Digital marketing has enabled our company to garner 398 million digital impressions in June 2020 on its various online and digital platforms,” says Dinesh D. Thakkar, promoter and CMD of ABL, which manages Rs13,254 crore in client assets and over 2.15 million operational broking accounts as of 30 June, 2020. 

“We believe that our experience of over two decades has helped us to integrate our knowledge and expertise in the broking industry with the technology we provide to our retail clients through various platforms,” adds Thakkar who has through the digital network managed to tap the Tier III cities. 

“We have a long way to go in the broking business and digital route is the answer. With interest rates of 4-5 per cent, one has to look at equity instead of debt to get a return on the investment. India has room for the younger generation to turn to the equity market,” says Thakkar.

Over the years, ABL has enhanced client engagement and experience through digitisation of the processes and augmentation of their technological platforms. ABL launched the mobile application for broking services in 2011 and KYC authentication and complete client on-boarding through the electronic and digital medium in 2015 and 2016, respectively.

“Our primary focus is to profitably grow our retail broking, margin funding and distribution businesses through our online and digital platforms – Angel Broking Mobile App, trade.angelbroking.com, Angel SpeedPro, Angel BEE, which are powered by ARQ, a rule-based investment engine,” explains Thakkar, providing broking services through various web, digital and .exe platforms, which are integrated with each other enabling the clients to have a seamless trading and investment experience. 

As a part of the broking and advisory services offered ABL also facilitates opening of demat accounts for its clients. ABL’s research arm consists of a team of 54 members who cater to quantitative and qualitative research requirements relating to the stock market such as equity fundamentals, technical, derivatives, commodities, currencies and mutual funds.

“We provide investment advisory services to our retail clients with customised investment recommendations aided by our rule based investment engine ‘ARQ’, which we believe assists our clients in achieving their investment goals across various investment avenues such as equities, debt, currency, commodities, derivatives, mutual funds and insurance products,” says Thakkar.

Don't miss this

Corporate Report

DCM Shriram in a sweet spot

DCM Shriram goes on an expansion programme

Corporate Report

An officer and a businessman

Radiant’s offerings cover the spectrum of retail cash management services except for ATM related services

Corporate Report

Sahajanand Medical Technologies clock a hearty growth

With the future of heart care and minimal therapy increasing, there’s huge potential for SMT’s business categories

Focus

Moving India towards Net-Zero

The transition to an RE based future requires careful Change Management, which does not impact the growth of GDP and employment

Our letter to you, once a week.
Register with The CSR Weekly for free!

E-MAGAZINE
Where to invest 2022
Looking back looking forward
The dilemma
FROM THIS ISSUE

Automobiles

Real Estate

Textiles

Manufacturing

Guest Column

Cement

Social Responsibility

Healthcare

Goodyear India partners Americares India Foundation

Published on Feb. 2, 2021, 9:21 p.m.

The partnership will support COVID-19 healthcare facilities in Faridabad and Aurangabad

Environment

Tata Motors launches a 'Go Green' initiative

Published on Dec. 23, 2020, 10:34 a.m.

The company will plant a sapling for the sale of every new commercial vehicle

Women Empowerment

Tata Starbucks ties up with Educate Girls to empower women

Published on Dec. 2, 2020, 3:10 p.m.

The partnership aims to provide volunteering and educational support to those who have relocated to urban cities from villages

Environment

Indian Oil has a social initiative for a clean and green world

Published on Nov. 25, 2020, 2:53 a.m.

The public sector company is planting a tree for every retail customer visit during its TreeCheers campaign period

Climate Change

Government and Policy

India, IRENA join hands

Published on Jan. 19, 2022, 11:54 a.m.

The two will work closely to assess the potential role green hydrogen can play both as an enabler of the transition in India and as a new source of national energy exports

Renewable Energy

The hydrogen future

Published on Jan. 19, 2022, 11:29 a.m.

Hydrogen is not a new oil. And the transition is not a fuel replacement but a shift to a new system with political, technical, environmental, and economic disruptions

Women Empowerment

Rourkela wins global award

Published on Jan. 19, 2022, 11:11 a.m.

The Odisha city is among 15 winners for innovative urban projects

Renewable Energy

Tata Power opens two solar projects in UP

Published on Jan. 19, 2022, 10:42 a.m.

The projects have been completed by TPREL within the agreed timelines despite Covid challenges

Stay ahead of the times.
Register with The Climate Change Weekly for free!