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Luxury

Published on: Aug. 11, 2023, 2:40 p.m.
Co-branded luxe
  • Debonair bar tray and cocktail set

By Suman Tarafdar

If you thought Glenfiddich is a single malt – a cherished one, well-deserving of the lingering looks of love you give it, secure in the knowledge that your cellar has a few treasured bottles – well, here’s an update. The House of Glenfiddich – yes, a derivative of the folks who make the aforementioned beverage, have now entered a partnership with Three Sixty, a lifestyle brand offering bespoke handcrafted leather products including furniture, mobile bars, home accents and more.

The House of Glenfiddich marks a historic moment as Glenfiddich of William Grant & Sons ventures into a new territory by partnering with Three Sixty to launch the exclusive line extension, with travel, lifestyle and home and living products, points out Vikash Gupta, founder & CEO, Three Sixty. “This collaboration brings together the values upheld and cherished by both partners – the House of Glenfiddich’s refined and sophisticated approach to luxe living and Three Sixty’s exceptional craftsmanship and an unwavering commitment to sustainable innovation,” explains Sachin Mehta, country director, William Grant & Sons India. “This partnership has been curated in and for India. This partnership is the beginning of the long-term vision for House of Glenfiddich, which will continue to innovate and offer many more products and experiences via this and similar initiatives. House of Glenfiddich aims at bringing the best in class in luxury lifestyle, catering to rising trends for consumers who are willing to experiment and welcome change.”

What’s on offer

From a Linear Bar Counter (Rs299,000) – an olive-green bar, featuring quilted leather panels, antique hardware leather-clad edges, and iconic brass stag (well, just for that look of luxury!) to a matching bar tray and cocktail set (Rs24,900) to an Eva portable bar in cognac with an identical price tag, there are a lot of alluring products to choose from. Yes, there are bar stools, night stands, benches, trunks, suitcases, bags (luggage trolley, portfolio, sling, duffle, waist and wash!) and more.

  • Debonair portable cocktail

    Debonair portable cocktail

While there is no word on investment sharing, to start with, the products will have a mix of furniture, bars, travel luggage and accessories, about 30 SKUs, reveals Gupta. “Our target audience is everyone who enjoys excellent craftsmanship and premium leather experience,” he affirms. “House of Glenfiddich brings together the meticulous craftsmanship of ‘Three Sixty’ and the timeless distinction of Glenfiddich. By merging these two iconic brands, we aim to create an unparalleled experience for our customers. The products will be available across India at our stores as well as on our website.” The House of Glenfiddich collection will be a limited edition offering, ensuring that each product remains highly coveted and distinctive, adds Gupta.  

This is an important milestone for our company and the future of luxury living, says Mehta. “We are proud to set a new benchmark for bespoke luxury collections, personal storytelling and product creations.” Check out if your love for these brands comes together perfectly in this fusion of luxury, heritage, and innovation.

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