Business India ×
  Magazine:
Company Feature

Published on: March 31, 2022, 11:52 a.m.
Having a field day!
  • Bayer Foundation enables small holder farmers maximise output and enhance income

By Business India Editorial

Agriculture accounts for a quarter of the Indian economy, employing over 60 per cent of the labour force. Geographical diversity across the length and breadth of the country and the diverse agro-climatic zones provide opportunity to grow a wide range of crops. Arable land being finite, achieving food security to meet the demands of a growing population means increase in crop production and productivity. 

In alignment with SDG-1 (‘No poverty’), Bayer Foundation India has undertaken the project to enable small holder farmers maximise output and enhance farm income. 

The key objectives of the project are to introduce farmers to advanced technologies and better hybrids for improving crop productivity; and also train farmers on recommended agronomy practices and effective on-farm operations through demonstration plots. The project implemented during kharif and rabi season 2020 was spread across 450 blocks in 90 districts covering 18 states to benefit over 150,000 small holder farmers. Its major focus was on rice, corn, pearl millet and an array of vegetables (tomato, hot pepper, cabbage, cauliflower, beans). 

Given the spread of locations, collaborations and partnerships were the key to achieving the set objectives. The Foundation employs multiple models of implementation to ensure last mile delivery. The three models were: work directly with the NGO partners for farmer mobilisation and training; engage an implementing agency to impart the trainings, while the NGOs extend support to mobilise the farmers; and hire field staff to impart training, while the NGOs extend support to mobilise the farmers. 

In partnership with 34 NGOs and an implementing agency, knowledge on recommended agronomy practices and advanced technologies was transferred to the farmers. Of the 18 states, eleven states contributed to over 70 per cent of the beneficiary base in the project. 

Through 18 master training sessions, over 450 staff of NGO partners were equipped with appropriate information on the technology and recommended agronomy practices for the crops. Trainings also encompassed on-farm safety, safe use of chemicals, stewardship practices and reinforcing Covid-appropriate behaviour, providing a complete package to the farmers. The master trainers were provided guidance to choose appropriate demonstration plots. Across the four crops, over 10,000 demonstration plots were identified. 

Field days conducted for over 73,000 farmers validated the importance of following the recommended practices. The RoI (return on investment) was demonstrated during the harvest days conducted for over 48,000 farmers. Throughout the cropping season, agronomy advisory was provided to the farmers. The components of the project were designed such that farmers are equipped to adopt the appropriate practices season on season, ensuring sustainability and resulting in improved on-farm productivity translating to enhanced incomes. 

While the pandemic limited project monitoring and farmer reach, it provided an opportunity for innovation in the form of digital technology. A mobile application was developed in partnership with a third party organisation, for gathering data for baseline studies as well as for monitoring the project. Data points on demographic data of farmers, plot details, agronomy practices, go-to market strategy served as a baseline.

Throughout the cropping season, the field staff regularly uploaded photographs of the demonstration plots and the trainings imparted through field days and harvest days. Geo-tagging feature integrated in the app ensured data veracity. While the field staff recorded data in the mobile application, a web-based version was made available to the programme managers to monitor the project progress, create real time dashboards and address gaps as appropriate.

  • Throughout the cropping season, the field staff regularly uploaded photographs of the demonstration plots and the trainings imparted through field days and harvest days

Key outputs and outcomes

The programme was implemented in 18 states, 92 districts and 448 blocks. It partnered 34 NGO partners for on-ground execution and conducted 18 master training sessions, equipping over 450 staff with appropriate knowledge. The training benefitted over 150,000 farmers directly. About 30 per cent of farmers trained through the programme were women.

“I am happy that the training helped me to get more information on sowing techniques, correct transplanting methods and effective water management,” says Jama Pedenti, a paddy farmer from Kolnara, Rayagada, Odisha. “This will surely help me to have a better produce in the future”. Adds Bhawani Shankar, from Karada, Rajasthan: “The training will help me recognise and fight various millet diseases, which will assist me to protect my crops and have a better harvest.”

The first version of this project was implemented in 2019, in three states catering to a single crop – rice. A clear indication in yield increase, translating to increased income for the farmers was the impetus for the company to implement the project in 2020. The model being replicable, it was scaled to 18 states and four different crops. As the Foundation continues to work on the project, it will expand to benefit more small-holder farmers and provide crop advisory. 

Corporate Report

Capital Infra: Cashing in on an infra boom

Backed by its sponsor Gawar Construction, Capital Infra is all set to ride the infra wave in the country

Corporate Report

RP Tech unleashes tech power to explore new avenues

Rashi Peripherals Limited is leading the charge in India’s tech expansion

Special Report

Investing in a volatile market

Investors should not be overly concerned with daily price movements; leave that to day traders

Cover Feature

No challenge, no business: The Afcons story

Shapoorji Pallonji Group company, Afcons, keeps India’s infrastructure flag flying high amid risks and challenges as they become a listed entity

E-MAGAZINE
BI 1179 E-magazine-b-schools-course corrections?
BI 1178 E-magazine-soring high
BI 1177 E-magazine-Hyundai-In acceleration mode
FROM THIS ISSUE

Selections

Corporate Woman

Philanthropy

Automobiles

Real Estate

Corporate Report

Agriculture

The introduction of black pepper as an inter-crop in the sopari and coconut orchards, has enabled farmers to cultivate crops simultaneously

Skill Development

In 2020-21, the programme reached over 112,482 girls in urban and rural locations across six states in India, including 10,000 across Delhi

Collaboration

The event brought together stakeholders and changemakers to participate in a series of conversations on global trends and recent developments

Healthcare

The programme will focus on educating children on oral health and building awareness around the dangers of tobacco use

Biogas

German BioEnergy enters Indian market

Published on Aug. 17, 2023, 11:54 a.m.

BioEnergy will showcase its innovative biogas technology in India

Mobility

Ather looks to double its market share

Published on Aug. 17, 2023, 11:26 a.m.

Ather aims to produce 20,000 units every month, soon

Green Hydrogen

‘Kerala Hydrogen ecosystem a model for all states’

Published on Aug. 17, 2023, 11:06 a.m.

German Development Agency, GIZ is working on a roadmap for a green hydrogen cluster in Kochi

Renewable Energy

Adani Green eyes 45GW RE

Published on Aug. 17, 2023, 10:45 a.m.

AGEL set to play a big role in India’s carbon neutrality target