Business India ×
Company Feature

Published on: March 31, 2022, 11:52 a.m.
Having a field day!
  • Bayer Foundation enables small holder farmers maximise output and enhance income

By Business India Editorial

Agriculture accounts for a quarter of the Indian economy, employing over 60 per cent of the labour force. Geographical diversity across the length and breadth of the country and the diverse agro-climatic zones provide opportunity to grow a wide range of crops. Arable land being finite, achieving food security to meet the demands of a growing population means increase in crop production and productivity. 

In alignment with SDG-1 (‘No poverty’), Bayer Foundation India has undertaken the project to enable small holder farmers maximise output and enhance farm income. 

The key objectives of the project are to introduce farmers to advanced technologies and better hybrids for improving crop productivity; and also train farmers on recommended agronomy practices and effective on-farm operations through demonstration plots. The project implemented during kharif and rabi season 2020 was spread across 450 blocks in 90 districts covering 18 states to benefit over 150,000 small holder farmers. Its major focus was on rice, corn, pearl millet and an array of vegetables (tomato, hot pepper, cabbage, cauliflower, beans). 

Given the spread of locations, collaborations and partnerships were the key to achieving the set objectives. The Foundation employs multiple models of implementation to ensure last mile delivery. The three models were: work directly with the NGO partners for farmer mobilisation and training; engage an implementing agency to impart the trainings, while the NGOs extend support to mobilise the farmers; and hire field staff to impart training, while the NGOs extend support to mobilise the farmers. 

In partnership with 34 NGOs and an implementing agency, knowledge on recommended agronomy practices and advanced technologies was transferred to the farmers. Of the 18 states, eleven states contributed to over 70 per cent of the beneficiary base in the project. 

Through 18 master training sessions, over 450 staff of NGO partners were equipped with appropriate information on the technology and recommended agronomy practices for the crops. Trainings also encompassed on-farm safety, safe use of chemicals, stewardship practices and reinforcing Covid-appropriate behaviour, providing a complete package to the farmers. The master trainers were provided guidance to choose appropriate demonstration plots. Across the four crops, over 10,000 demonstration plots were identified. 

Field days conducted for over 73,000 farmers validated the importance of following the recommended practices. The RoI (return on investment) was demonstrated during the harvest days conducted for over 48,000 farmers. Throughout the cropping season, agronomy advisory was provided to the farmers. The components of the project were designed such that farmers are equipped to adopt the appropriate practices season on season, ensuring sustainability and resulting in improved on-farm productivity translating to enhanced incomes. 

While the pandemic limited project monitoring and farmer reach, it provided an opportunity for innovation in the form of digital technology. A mobile application was developed in partnership with a third party organisation, for gathering data for baseline studies as well as for monitoring the project. Data points on demographic data of farmers, plot details, agronomy practices, go-to market strategy served as a baseline.

Throughout the cropping season, the field staff regularly uploaded photographs of the demonstration plots and the trainings imparted through field days and harvest days. Geo-tagging feature integrated in the app ensured data veracity. While the field staff recorded data in the mobile application, a web-based version was made available to the programme managers to monitor the project progress, create real time dashboards and address gaps as appropriate.

  • Throughout the cropping season, the field staff regularly uploaded photographs of the demonstration plots and the trainings imparted through field days and harvest days

Key outputs and outcomes

The programme was implemented in 18 states, 92 districts and 448 blocks. It partnered 34 NGO partners for on-ground execution and conducted 18 master training sessions, equipping over 450 staff with appropriate knowledge. The training benefitted over 150,000 farmers directly. About 30 per cent of farmers trained through the programme were women.

“I am happy that the training helped me to get more information on sowing techniques, correct transplanting methods and effective water management,” says Jama Pedenti, a paddy farmer from Kolnara, Rayagada, Odisha. “This will surely help me to have a better produce in the future”. Adds Bhawani Shankar, from Karada, Rajasthan: “The training will help me recognise and fight various millet diseases, which will assist me to protect my crops and have a better harvest.”

The first version of this project was implemented in 2019, in three states catering to a single crop – rice. A clear indication in yield increase, translating to increased income for the farmers was the impetus for the company to implement the project in 2020. The model being replicable, it was scaled to 18 states and four different crops. As the Foundation continues to work on the project, it will expand to benefit more small-holder farmers and provide crop advisory. 

Cover Feature

Business Schools: Back in action

How future managers will handle challenges

Corporate Report

India Cement’s journey continues

At 75, India Cements is a heady cocktail of a story


How to energise the mining sector

The mining industry emphasises on the optimal use of mineral reserves

Special Report

India's G20 presidency: Luckier than Indonesia?

As India assumes G20 presidency, it will have to go by consensus to keep China on board

B-schools: Back in Action
COP27-Success or Failure?
The consumption rebound

Corporate Report

Guest Column

Guest Column

Guest Column

Guest Column

Guest Column

Company Feature

Classrooms go live, thanks to Airtel

Published on April 5, 2022, 11:25 a.m.

Despite the pandemic, Bharti Foundation has ensured that children are not deprived of learning opportunities


Collaborative excellence

Published on April 4, 2022, 8:53 p.m.

A policy perspective for meeting SDG-9 in low resource setting of developing economies


Innovation and infrastructure

Published on April 4, 2022, 8:10 p.m.

India is well-positioned to become a model of corporate sustainability


‘More for less’

Published on April 1, 2022, 10:12 p.m.

The merger of technology and SDGs – A game-changing win of the era


Ola opens 14 experience centres

Published on Dec. 1, 2022, 8:54 p.m.

Ola has set a target of opening 200 outlets by the end of 2022


Kerala to get e-double-deckers

Published on Dec. 1, 2022, 8:40 p.m.

Kerala goes for environment-friendly rides

Renewable Energy

Google, Microsoft go the RE way

Published on Dec. 1, 2022, 8:19 p.m.

Google, Microsoft to reduce carbon footprint

Global warming

Microbes and climate change

Published on Dec. 1, 2022, 7:55 p.m.

Microbes can ‘switch on’ to cope with climate change