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Published on: Jan. 10, 2023, 8:26 p.m.
Hector's new look
  • Chaba: MG Hector gets overwhelming response from customers

By S.M. Boothem

MG Motor India set up a shop in 2017 at Halol, Gujarat, and started manufacturing operations in 2019 with a production capacity of 1,25,000 vehicles.  The company’s first product, the MG Hector SUV (touted as the first internet car) launched in 2019 and it was well received by Indian customers.  The Hector and the Hector plus sold more than 1 lakh units since their launch in India and are major contributors to the carmaker’s sales. Currently, it offers four products – the Hector, ZS EV, Gloster, and Astor. 

It is time for a makeover to the existing Hector and the company recently unveiled the new Hector with more technology-oriented features for the comfort driving of the current generation of customers. It is built to further enhance the on-road experience with better levels of safety. The new Hector, which is being offered in five, six, and seven-seater configurations, offers intelligently designed seating options, plush interiors, and ample space for all passengers.

“We are grateful to our customers for the overwhelming response to the MG Hector since its launch in 2019. Hector brought with it the first-ever experience of an internet car. This Next-Generation Hector enhances the stance of the MG Hector through looks, interiors, and technology. It comes with the assurance of our MG Shield program which offers a hassle-free and smooth ownership experience for our customers who can experience the Next-Gen Hector for themselves at our 300 centres across India,” said Rajeev Chaba, President and Managing Director, MG Motor India.

The Autonomous Level 2 SUV offers 11 Advanced Driver Assistance Systems (ADAS) features including Traffic Jam Assist (TJA) and Auto Turn Indicators to deliver peace of mind, safety, and comfort. The intelligent Traffic Jam Assist (TJA) ensures minimal effort and maximum safety in traffic situations by keeping the vehicle in the middle of the lane and maintaining a safe distance from the vehicle in front.

The newly introduced Smart Auto Turn Indicators offer a hassle-free and safe driving experience. Based on the steering angle, the respective indicator light automatically goes ON/OFF. This automatic signal will be useful when the driver fails to put on the indicator while entering the road from a parking space or during a U-turn.

The latest add-in as part of the new Hector is India’s largest 35.56 cm (14-inch) HD portrait infotainment system along with a brand-new user interface. The first-in-segment Digital Bluetooth Key and Key Sharing capability. In case of an emergency or loss of a key, the Digital Key can be used to lock, unlock, start, and drive the vehicle. Using the Remote Lock/Unlock feature, the car can be unlocked from anywhere.

  • The Hector brings with it the unique car ownership program ‘MG SHIELD’ with its after-sales service options

The new Hector now has more than 75 connected features including 100 voice commands, thanks to the revolutionary i-SMART technology that combines hardware, software, connectivity, services, and applications for smarter, more enjoyable drives. The SUV’s voice command operations control the sunroof and ambient lights as per the customer’s mood and offer navigation in five Indian languages. 

In terms of safety, the new Hector offers six airbags, a 360-degree HD camera, Electronic Stability Program (ESP), Traction Control System (TCS), Hill Assist Control (HAC), all four-wheel disc brakes, a three-point seatbelt for all seats, electric parking brake (EPB), and front parking sensors.

The Hector brings with it the unique car ownership program ‘MG SHIELD’ with its after-sales service options. Customers will be offered a standard 5+5+5 package ie a warranty of 5 years with unlimited km, 5 years of roadside assistance, and five labour-free periodic services. It also comes with 7 colour options, including the new Dune Brown added to the list. 

Demand is picking up for electric cars in India, with only a few players offering products to customers including MG Motor’s ZS.  To capture this opportunity and to increase its product portfolio, MG Motor plans to showcase a variety of products for the Indian market, including electric cars, at the Auto Expo. The carmaker is confident that the new-look MG Hector with its long list of technical features will continue its success story and increase sales numbers.

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