Most global enterprises invest millions of dollars in digital transformation programmes, but a McKinsey study says that 70 per cent of these programmes do not give the desired result due to a significant blind spot that exists within enterprises. Soroco terms it the ‘dark side of the moon.’ For instance, in a large consumer goods company, employees switched about 350 times between 22 apps and websites, while executing one supply chain transaction, adding up to 3,600 toggles a day. At a global Fortune 500 construction firm struggling with payroll issues, the work graph showed that 60 per cent of the timesheet reporting was happening outside the company’s core systems. “The interaction data between people and software is the ‘dark side of the moon’. This dataset is about 300 trillion interaction data points per year. So, that’s a massive dataset, which is also a goldmine of insights for organisations, obviously because 60 per cent of the workday is being spent on this,” says Samson David, CEO, Soroco, a work graph company that has created a new category of enterprise software that relies on a previously untapped data source – human-computer interactions emanating from teams’ daily digital manual work. “This data is unstructured, complex, undocumented, and ubiquitous,” says David. “This data generated by interactions between people and software in enterprises is 70 times larger than what social media generates. Social media companies have created billions of dollars of value with this data. In enterprises, this is a missing piece so far. And if organizations could get structured insights from this unstructured dataset, then that would go a long way in improving the ‘perform’ part of their portfolio, which is their day-to-day operations, as well as the ‘transform’ part of their operations. We’ve all grown up with this adage: You can’t improve what you can’t measure. But I’d like to add, if you can’t see it, how will you measure it? So, the dark side of the moon is significant in enterprises,” adds David. So, how can one light up the Dark Side of the Moon? “That’s where Scout platform, powered by work graph technology, comes in,” explains Samson. “Lighting up the ‘dark side of the moon’ is a complex computer science problem, and it can’t be solved by looking at log files alone,” says Samson. “Logs only provide one part of the picture and miss out on over 60 per cent of the digital footprint created by users within the enterprise. It cannot be solved by using rudimentary technology like ‘computer vision’ either, which is accurate, cannot scale, and of course, has a huge privacy problem”. The Soroco way of lighting up the ‘dark side of the moon’ is through the Scout work graph. Scout takes the unstructured, undocumented, complex, and massive interaction dataset and converts it into a massive work graph with millions of nodes and edges – a map of how work is being done by teams while preserving the privacy of every individual. “This data has the potential to create actionable insights, and if enterprises can get visibility into what’s happening on the ‘dark side of the moon’ and create structured insights from it, it can unlock a tremendous number of possibilities,” he adds.