Hyundai Motor India Ltd (HMIL), the country’s second-largest carmaker and exporter, recently introduced its i20 N Line in India. The N-Line design was inspired by the racing DNA of Hyundai from tracks to roads. The 27 unique changes over the regular i20 translate into fun and enthralling elements, making every drive exciting. According to a recent Hyundai study, there is a demand for the compact premium segment which has tremendous potential to grow. Hyundai positioned this sporty performance car with a variety of features to attract a young audience. The study also revealed that for young customers, the key buying factors in this segment are – tech, brand image, quality and premium interiors, comfort and convenience. Currently the only car in the same segment which is involved in motorsport (both on Indian and international race tracks) is the Volkswagen Polo. According to Hyundai, the N stands for Namyang, their global R&D centre in Korea where conceptualisation and development of the N-Line took place and Nürburgring, the company’s motorsport headquarters in Germany, where they test the car's capability on racing tracks. The N-Line is one of the bestsellers in global markets, with a range of 11 models and is present in more than 40 countries with sales of around 100,000 units. “As we continue to introduce globally advanced technologies and products to India, i20 N Line will epitomise our strong legacy and DNA into motorsport-inspired styling and everyday excitement. Making sporty and fun driving experiences accessible to our customers across India, we have introduced i20 N Line at an attractive price,” says SS Kim, MD & CEO, HMIL. Hyundai’s i20 has been actively participating in World Rally Championship (WRC) since 2014 and has won the manufacturers’ title at WRC in 2019 and 2020.