In the passenger vehicles (PVs), currently, two segments are popular in India – the sports utility vehicles (SUVs) and multi-purpose vehicles (MPVs) for their space, comfort and convenience. These multi-purpose vehicles are also ideal for both weekends and long journeys with the family. Toyota’s first model, Qualis was launched in 2000 and was a big success in the Indian markets. Taking the success story forward, Toyota introduced another MPV, the Innova, in 2005 for Indian customers. It was a game-changer for Toyota. The Innova brand has been ruling the roads for more than 17 years and has continued to dominate in the MPV segment. Over the years, the iconic Innova has gone through a number of cosmetic changes. In 2016, the new Crysta came with more power, luxury, safety, space and comfort. The brand has only been going from strength to strength since then, while continuing to maintain its number one position in the segment. The company announced in August this year that the brand achieved another milestone of selling 10 lakh units. The Innova brand is successful not only in India but also in global markets. As one of the global leaders in hybrid technology, the time has come for another makeover for Innova, and this time the Japanese car maker unveiled a new variant called Innova HyCross, a Self-Charging Strong Hybrid Electric Vehicle (SHEV). With the new style, design and interiors, and technology features for the new generation of customers, the company expects a change in the outlook towards Innova’s brand image which will bring in more conscientious customers. “Innova has become an iconic vehicle in India’s mobility journey and is a household name. The Self-charging Strong Hybrid Electric vehicle, with the spaciousness of an MPV and proportions and poise of an SUV, is loaded with features to meet the aspirations of Indian customers. This feature-packed vehicle is intended for those who seek safety and comfort while travelling and would love to be a part of the new Innova HyCross family,” said Hideki Mizuma, Chief Engineer, Innova, Toyota. Muscular and tough design The Innova brand has enjoyed continued success all these years as the car maker has a finger on the pulse of the Indian customers’ tastes and has designed the vehicle as per these requirements. Drawing inspiration from Toyota’s rich global SUV heritage, the new Innova HyCross features a muscular and tough design with ample space that provides flexible and comfortable seating for all. The new Innova is capable of running 40 per cent of the distance and 60 per cent of the time in electric (EV) or zero-emission mode. The customers’ trust in the brand has motivated Toyota to bring in the latest global technologies to India. They are upbeat that the new Innova HyCross will carry forward the brand legacy.
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The Innova brand has been ruling the roads for more than 17 years
