By S.M. Boothem

Automobili Lamborghini announces the Urus S, the successor to the original Urus that established a new Super SUV niche in the luxury segment at a starting price of Rs4.18 crore. “The Urus has proven its appeal for those seeking the decisive combination of the sportiest SUV and a Lamborghini to drive every day: the Urus S sits perfectly alongside the new Urus Performante, for those choosing the purest sublimation of performance, luxury and versatility,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. The Urus’ commercial success, with more than 20,000 vehicles produced, is a testament to its credentials. 

In its 60th year of operations, the company has crossed many milestones in terms of products and growth. Three models were launched in India in 2022 – Huracan Tecnica, Aventador Ultimae and Urus Performante. The latest model to join in 2023 is the Urus S. The Revuelto hybrid (currently available in global markets) will make its way to India soon. “This is a very special year for us because, in 2023, we also celebrate the 60th year of Lamborghini. Let me also take this opportunity to take a step back and see what we have achieved. Looking at the customer deliveries in 2022, globally we delivered 9,233 cars, a 10 per cent growth against 2021. Our order book is full till 2024. The net turnover recorded for the first time in the history €2.38 billion (22 per cent increase against 2021) and the operating profit for the full year 2022 is €614 million, a jump of 56.4 per cent compared to 2021 figures,” said Sharad Agarwal, Head of Lamborghini India.

“This result clearly shows that this is the best moment ever in the history of Lamborghini worldwide. We delivered 92 cars (a major contribution from Urus) in India with a growth of 33 per cent over the previous year. And for the first time we also break into the top 15 markets worldwide,” added Agarwal.

Diverse plans: Lamborghini India has lined up several plans for customers’ unique driving experiences. They have already started with the experience on the dirt track for their performance cars, and in the coming months, will be working on introducing new variants. To mark its 60th year anniversary, the company is stepping into a new era of business. And this sets up the future roadmap towards sustainability. In 2024, they are going to bring the hybrid, a new model. And in 2028, the supercar maker is going to launch the fourth model, which is going to be the fully electric Lamborghini.

Green future

Lamborghini also set a goal to reduce the CO2 emissions by 50 per cent by the year 2025. And by the end of this decade, their target is to reduce gas emission by 80 per cent. The company will make an investment of €1.8 billion towards this sustainable future. While moving in this direction, they are also looking at a holistic approach – new models are going to be more sustainable. The customer expects performance, emotion, and driving dynamics from a Lamborghini and the company has promised to work towards this commitment.