Business India ×
  Magazine:
Company Feature

Published on: March 31, 2022, 2:30 p.m.
Mindtree's mantra: Health, hygiene and dignity
  • Mindtree supports the awareness campaign of personal hygiene among the Kui tribal women

By Business India Editorial

The vast majority of menstruating women in India face many social and economic challenges. Extreme poverty and gender disparity exacerbate this problem. Menstruation is treated as a taboo in much of India, further risking the health and wellbeing of women.

The Mindtree Foundation collaborated with Goonj for a programme that involved working with Kui tribal women to help them understand the importance of physical and menstrual health and hygiene. The team makes ‘MY Pad’ kits of sanitary pads from surplus cotton cloth collected in cities and distributes these kits free of cost to the tribal women.

Each pack of Goonj’s MY Pad clean cloth sanitary pads contains eight ‘MY Pads’ with three pad covers, one undergarment, an information leaflet, a waterproof pouch (made from used flex, based on availability) for a woman to carry her pad for washing and reuse, one set of women’s clothing/woollens or aasan (sitting mat)/dari, toiletries/medical kits and other items of daily utility and Goonj ka Jhola (Goonj’s handmade, eco-friendly cloth bags).

Through the #NotJustAPieceOfCloth programme, Mindtree supports 2,500 women and adolescent girls, discouraging them from using sand, ash, rags or cow dung during menstruation, and ensuring better health and hygiene. They also involve these tribal women in finding relevant circumstantial solutions to their problems, train them in specific skills, and help them earn a livelihood with dignity.

Community-level meetings 

The Mindtree Foundation has been driving the collection of surplus cloth year on year, collecting and sending old clothes to Goonj every month for making sanitary pads. To help these women open up on the subject of menstruation, community-level meetings and exhibitions on menstrual hygiene are conducted. In the interest of their health and hygiene, they are also encouraged to prepare nutritious food, set up kitchen gardens, make private spaces for bathing, clean water bodies, and so on.

When Reshma started menstruating at the age of 17, she would go to the well for a bath during her menstrual cycle. It was an open well without a boundary wall. As some young boys would also play near the well, she could not maintain personal hygiene and returned home feeling disappointed. She avoided going to the well for a bath for the next three days. After the awareness session, the villagers decided to build a bathroom around the well. This was well-received by the women, who could now maintain cleanliness and personal hygiene.

The Mindtree Foundation has been supporting this project for the last two years, benefiting more than 7,500 women.

Cover Feature

Gems across Business Cycles

Large caps should form a large portion of your portfolio

Cover Feature

Buy India gains momentum

Negative returns may be present for a few years but as long as optimism remains recovery will be equally swift

Corporate Report

VRL Logistics’s road to success

VRL has shown its ability to remain a significant player in the segment

Special Report

Preparing for 2024

BJP, government start countdown

E-MAGAZINE
Buy India
Should India bail out flood-stranded Pakistan?
Digital India
FROM THIS ISSUE

Retailing

Government

Government

Corporate Report

Corporate Report

Corporate Report

Company Feature

Classrooms go live, thanks to Airtel

Published on April 5, 2022, 11:25 a.m.

Despite the pandemic, Bharti Foundation has ensured that children are not deprived of learning opportunities

Column

Collaborative excellence

Published on April 4, 2022, 8:53 p.m.

A policy perspective for meeting SDG-9 in low resource setting of developing economies

Column

Innovation and infrastructure

Published on April 4, 2022, 8:10 p.m.

India is well-positioned to become a model of corporate sustainability

Column

‘More for less’

Published on April 1, 2022, 10:12 p.m.

The merger of technology and SDGs – A game-changing win of the era

E-vehicles

Tata Motors launches ‘affordable’ EV hatchback

Published on Oct. 5, 2022, 6:04 p.m.

Tata is the only automaker currently building EVs in India

Storage

Power beneath your feet

Published on Oct. 5, 2022, 5:49 p.m.

UK researchers work on creating ‘soil battery’ to store solar energy

Renewable Energy

UP’s green sector attracts investors

Published on Oct. 5, 2022, 4:52 p.m.

Private firms propose massive investments in UP’s green sector

E-vehicles

Komaki launches high-speed EV two-wheeler

Published on Oct. 5, 2022, 4:28 p.m.

The VENICE ECO is equipped with fire-resistant Lithium Ferro Phosphate (LiPO4) technology