Business India ×
  Magazine:
Retailing

Published on: Nov. 16, 2020, 7:20 a.m.
S Cube presents a new normal
  • S Cube's executive package: just connect and use

By Lancelot Joseph. Executive Editor, Business India

Working from home, which has now become the new normal for most, can be extremely stressful. Rotating oneself from the bed, sofa and dinner table, to a chair and finally the floor, is potentially bad for health – the most common physical issues being a stiff neck, hunched back, aching wrist and fatigue. 

During the last few months, the lockdown and social distancing have seen thousands of employees in India setting up office in their own homes. According to reports, the Covid-19 pandemic could lead to ‘work from home’ (WFH) becoming a regular mode of functioning among the new generation – and some in the old gen too. 

“In this scenario, finding the perfect chair and a desk that are well-integrated with other ergonomic tools that meet the WFH requirements is an absolute must,” explains Sathish Nandagopal, founder &  director, S Cube Ergonomics, the Bengaluru-based exclusive India distribution partner of Humanscale, a New York-based  company, which is the global leader in the design and manufacture of high-performance ergonomic products.

S Cube Ergonomics was established in 2014 and now operates with a team of 30-plus members, aiming at an ergonomic India. The company has been growing at the rate of 75 per cent year on year, from Rs42 lakh (2014-15) to Rs64.35 crore (2018-19).

Prior to establishing S Cube, Nandagopal was with brands like Interface, Alucobond, Honeywell, Ceasefire, Krueger International, etc. “Currently, 95 per cent of S Cube clients are in B2B projects and the remaining 5 per cent in B2C retail, with clients like Google, Wells Fargo, Visa, Microsoft, State Street, Citibank, Goldman Sachs, JP Morgan and Credit Suisse, to name a few,” says Nandagopal, who has announced the national launch of its ‘Plug & Play’ ergonomic home office set-up. 

 Complete workstation

This WFH executive package consists of an ergonomic task chair, height adjustable desk, monitor arm, docking station, keyboard tray and a cable management system. “It is a complete workstation providing ergonomic support and comfort, while working from home,” adds Nandagopal.

“One just has to connect to a power socket and connect their laptop to the dock cable, and, voila! It’s ready to use and can be positioned anywhere in the house”. Subsequently, with a view to protect ‘Study From Home’ (SFH) students from physical hazards and musculoskeletal disorders, S Cube announced the national launch of its ergonomic home study station.

In addition, S Cube has also announced the national launch of its ‘eRental’ wherein individuals, start-ups and large companies can rent at affordable prices. “So, why buy when you can rent?” asks Nandagopal. “Through ‘eRental’, we bring you an affordable and flexible rental option (3-24 months) to build the perfect workspace to boost productivity and enhance performance.” 

Today’s modern workplace is dominated by an increasing presence of technology. Employees spend much of their time answering emails, writing reports, and participating in web conferences – all of which require prolonged periods of computer use. For the average worker, this has led to an increase in musculoskeletal complaints such as eyestrain, lower back pain and wrist discomfort.

  • Nandagopal: perfect products

    Nandagopal: perfect products

A study published in the Journal of the American Medical Association surveyed roughly 29,000 computer users and found that 52.7 per cent of them were working with at least one form of daily musculoskeletal discomfort. The average lost productive times of those experiencing discomfort was more than 5.2 hours per week. “These eye-opening statistics shed light on the growing number of work-related issues stemming from prolonged computer use. Proactively addressing discomfort levels therefore becomes an important business strategy,” says Mumbai-based interior designer Nikita Mevada.

Meanwhile, the market is witnessing a new surge in ergonomic designs as ergonomic furniture, for instance the office chair, helps in maintaining correct back posture and is comfortable for long sitting hours. Based on various reports, the office furniture market in India is quite fragmented, and the top 45 players hold less than 40 per cent of the market share.

The unorganised and informal sectors still prevail in the country. With a value exceeding $2.5 billion, the office furniture sector in India accounts for almost 17 per cent of the total Indian furniture market. In fact, Indian demand for office furniture is currently almost 50 per cent higher than the previous year. 

As a first step, S Cube will be focusing more on the B2C and SME segments in major cities for its Humanscale range of ergonomic products. After Bengaluru, S Cube has made plans to move to Hyderabad, Pune and then Delhi – the whole programme to be completed by the end of next year.

Cover Feature

Business Schools: Back in action

How future managers will handle challenges

Corporate Report

India Cement’s journey continues

At 75, India Cements is a heady cocktail of a story

Focus

How to energise the mining sector

The mining industry emphasises on the optimal use of mineral reserves

Special Report

India's G20 presidency: Luckier than Indonesia?

As India assumes G20 presidency, it will have to go by consensus to keep China on board

E-MAGAZINE
B-schools: Back in Action
COP27-Success or Failure?
The consumption rebound
FROM THIS ISSUE

Corporate Report

Guest Column

Guest Column

Guest Column

Guest Column

Guest Column

Company Feature

Classrooms go live, thanks to Airtel

Published on April 5, 2022, 11:25 a.m.

Despite the pandemic, Bharti Foundation has ensured that children are not deprived of learning opportunities

Column

Collaborative excellence

Published on April 4, 2022, 8:53 p.m.

A policy perspective for meeting SDG-9 in low resource setting of developing economies

Column

Innovation and infrastructure

Published on April 4, 2022, 8:10 p.m.

India is well-positioned to become a model of corporate sustainability

Column

‘More for less’

Published on April 1, 2022, 10:12 p.m.

The merger of technology and SDGs – A game-changing win of the era

E-vehicles

Matter launches e-bikes

Published on Nov. 23, 2022, 2:09 p.m.

The bike has been designed for travelling on both trails and roadways

Population

Demystifying population woes

Published on Nov. 23, 2022, 1:51 p.m.

Regions that have more people do not necessarily emit more carbon

Funding

Clean Electric raises $2.2 million

Published on Nov. 23, 2022, 1:24 p.m.

Clean Electric gets a funding boost

Finance

Banking on green

Published on Nov. 23, 2022, 1 p.m.

Banks have increased their lending to EV purchases