Business India ×

Published on: Aug. 25, 2023, 1:11 p.m.
What drives Wiz Digital’s success
  • Hollie and Basu: agile approach; Pic: Sajal Bose

By Sajal Bose. Executive Editor, Business India

India is home to some of the finest talents in the IT industry. Indians are spread across the world and employed in large software companies, with many turning entrepreneurs by establishing their own software firms. Some of these Indian-owned IT companies have developed valuable brand equity in the global market. Meet Zeeshan Basu, who chose to be a niche player in digital and analytics. In 2019, he founded Wiz Digital Services (WDS) in Ireland along with his Irish wife Hollie Moran.

WDS serves as a one-stop platform for a wide range of technology skills and software development services for businesses of all kinds. It provides technology delivery, software development, and customisation services that leverage emerging technologies like AI. This allows businesses to easily use these solutions through a cost-effective approach. 

The company caters to various sectors, including e-commerce, automobile, industrial gases, consumer packaged goods, financial services, logistics, and retail, among others. “The driver of our success has been the establishment of global customer trust through offering to speed, quality, and consistency,” explains Basu, the 39-year-old founder and CEO.

While Ireland serves as the company’s headquarters, managing legal, compliance, and major decision-making processes for the UK and European markets, India plays an important role as the research, development, and delivery centre of WDS. “Our technology skills factory is based in Kolkata, focusing on crafting tailored solutions for both large and small customers, from e-commerce to manufacturing,” explains Hollie, the 29-year-old co-founder.

Born into an upper middle-class family in Calcutta, Basu's father was a professor at Calcutta University and also a visiting faculty member at Oxford University. Basu holds a Digital Marketing Certification from IIMB and a PGDM from ICFAI Business School. He has worked with many large organisations like HSBC Technology, during which time he was exposed to global IT trends. During his time at HSBC, he recognised the emerging trends and needs of the IT industry. He left HSBC and co-founded Wizard Consultancy Services in 2015 with other partners.

Significant player

Afterward, he divested his stake in the company and relocated to Ireland, which was also home to his wife Hollie, an expert in CRM technology. Together, they decided to establish their own IT business. After exploring various segments, they discovered a substantial opportunity in software delivery services, realising that many companies couldn't afford to outsource technology services from large IT giants like TCS and Deloitte.

With this in mind, they started their entrepreneurial journey, leveraging their business acumen to carve a niche for themselves. As a result, they have emerged as a significant player in this space. While Basu looks after business process management and consulting, Hollie manages the development of the company’s software platform.

The company has achieved a revenue of Rs35 crore with a CAGR of over 18 per cent for the last three years. E-commerce, IT services, and Fintech are the major revenue generators, constituting almost 85 per cent of the company’s total revenue. There are no plans to raise funds as the company operates without any debt. Basu states: “We are a zero-debt company, and our goal is to double our turnover within the next two years.” 

  • We are a zero-debt company, and our goal is to double our turnover within the next two years

WDS boasts a highly skilled team consisting of project managers, business analysts, and developers/architects who are experts in niche areas such as Cloud and DevOps, Data Migration, Data Warehousing, High Code, CRM, and Low Code, among others. They are specialists in Build, Operate and Transfer, which has been proven through successful implementations with clients globally.

Approximately 95 per cent of WDS’s business is focused on Europe and the UK. Hollie asserts: “Operating in European countries is much easier due to regulations, compliance, and transparency.”

WDS collaborates with several reputable client partners across Europe, the UK, and the USA. Basu explains: “Our client partners leverage our domain expertise to execute large projects for their customers.” The company has been involved in landmark projects such as the ‘Order Management System’ platform for Linde, a global player in industrial gases, and the migration and integration of databases for multinational e-commerce companies, among others.

“We have had a substantial and valuable association with Wiz Digital Services. Their dedication and expertise in providing IT solutions that seamlessly align with our goals have been remarkable. We are confident that their wealth of expertise can contribute even further to our business growth,” remarks Jose Alvarez, director of Valcon UK Ltd, a client partner.

The future of WDS hinges on its ability to remain at the cutting edge of this vast opportunity and fend off challenges from larger players.

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