There is a great demand for Indian art, both for the renowned masters and the less expensive but equally beautiful work by others. As per the recently released Hurun India Art List 2024, the collective sales of India’s most successful artists reached a staggering Rs301 crore, marking a 19 per cent year-on-year growth, reflecting the increased demand for Indian work. AstaGuru has emerged as the leading art auction house, boasting the highest number of works sold in the Hurun India Art List 2024, with 28 magnificent pieces finding new homes. AstaGuru Chief Administrative Officer, Siddanth Shetty, commented on the significance of online auction houses in the art market. He said: “Online auction platforms and virtual exhibitions have provided collectors a chance to view, learn about and purchase artworks from the world’s artists, from their homes. Our international auctions, with works by revered artists such as Henri Matisse, Salvador Dali and Pablo Picasso, offer this. Collectors access an easy, convenient way of growing their collection. The significance and success of online auctions was seen during global uncertainty (2020-2022). AstaGuru has only conducted online auctions and this led to our growth, even during the pandemic. International art buyers can gain from purchasing art through Indian auction houses instead of international ones. Indian auction houses provide several advantages: They often have deep cultural insights and expertise, especially if they have researched thoroughly and done due diligence. They offer traditional and contemporary Indian artworks, ensuring provenance and authenticity. By dealing directly, buyers benefit from competitive pricing and access to rare or exclusive pieces. Among significant trends, the most notable is the enduring fascination with modern masters. Their works are loved by seasoned collectors. There is also a significant increase in the popularity of contemporary artists’ works due to younger collectors. Their penchant for contemporary art shows their love for bold expression and undeterred voices. The increasing number of auctions, including online ones, shows that this trend will grow over the years. Enthusiasm for international art too has grown.”