Business India ×
  Magazine:
Automobiles

Published on: Aug. 24, 2020, 2:41 p.m.
Competition for compact SUVs
  • The Kia Sonet

By S.M. Boothem

After tasting success in India with its maiden product, the Seltos, Kia Motors India launched the Carnival premium MPV and showcased the Sonet, a concept SUV, at the Auto Expo 2020 held early this year. The Sonet is the third product from the Korean car maker. India has become the top choice for the majority of automotive manufacturers to showcase international brands and is a perfect launchpad for their products.  The new Sonet is a smart, urban compact SUV, made in India – a product for India and the world.

Kia Motors Corporation, revealed the Kia Sonet to the world in a digital presentation. It is manufactured at Kia’s state-of-the-art production facility at Anantapur, Andhra Pradesh and marks Kia Motors’ entry into the compact SUV segment, setting new benchmarks with its first-in-class features.

“Kia Motors continues to be recognised globally through products which offer exquisite design and world-class quality, along with ‘The Power to Surprise’. Everything about the Sonet is uniquely Kia and is sure to delight both drivers and passengers,” said Ho Sung Song, President and CEO at Kia Motors Corporation. “With its aggressive and modern design language, fun-to-drive dynamics, and Kia’s latest high-tech features, the Sonet puts an exclamation point on our ambition to make Kia the brand of choice, especially among millennial and Gen Z consumers.”

The new Sonet incorporates Kia’s DNA of emotive styling along with a premium and youthful appeal to create a strong road presence. Displaying a dynamic stance in a confident, compact body, the Sonet showcases a range of styling attributes to make it stand apart on roads around the world. This includes a fresh interpretation of Kia’s signature ‘tiger-nose’ grille, flanked by ‘heartbeat’ LED DRLs. Inside, the Sonet is designed around the driver, with a well laid-out, easy-to-use connected infotainment and cluster interface with high-quality materials. The interior of the Sonet offers ample, ergonomic space for all passengers.
 
Best-in-class experience

“We are extremely excited to introduce the Sonet, which is made in India for the world. After the success of the Seltos and Carnival, we are confident that Kia will revolutionise yet another market segment in India with the Sonet by addressing the unmet needs and aspirations of customers,” said Kookhyun Shim, MD and CEO at Kia Motors India. “The Kia Sonet is designed and developed to deliver a best-in-class experience in quality, design, technology, features and drivability to attract a wide spectrum of customers across segments.”

The Sonet will be offered with multiple powertrain options to suit virtually all requirements in this segment. A choice of two petrol engines – a versatile Smartstream 1.2-litre four-cylinder and powerful 1.0 T-GDi (turbocharged petrol direct injection) – and an efficient 1.5-litre CRDi diesel engine are available with a choice of five transmissions. For the first time in this segment, the Sonet also offers its 1.5-litre diesel engine with the six-speed automatic transmission.

The Sonet is also loaded with multiple segment-first features offering comfort, convenience, safety and optimum driving pleasure to customers. A few features include: 10.25-inch HD touchscreen with navigation and live traffic, air purifier with virus protection, Bose seven-speaker audio, remote engine start for automatic and manual transmission via UVO connect and smart key and wireless smartphone charger with cooling function. The Sonet is targeted at the young generation.

Customer Safety is a priority for Kia Motors globally. More than two-thirds of the Sonet’s body is made up of advanced high strength steel, creating a lightweight yet robust structure. It is developed and engineered from the ground-up jointly between Kia Motors India and Kia’s global R&D headquarters in South Korea. The new SUV has been through extensive road tests in India, where Indian and South Korean engineers in Sonet prototypes covered over 100,000 km in all climatic conditions across India. 

The company has achieved a milestone of one lakh cumulative sales in 11 months of operations in India. Within just two months of its launch, the Kia Seltos emerged as the highest-selling SUV in the segment and marked Kia’s entry in the esteemed list of top five carmakers in India. Kia’s second product, the Carnival, is gaining momentum in the MPV segment.  The compact SUV is a tough segment and the new Kia Sonet, loaded with plenty of features will compete with the Maruti Suzuki Brezza, Hyundai Venue, Tata Nexon and Ford Ecosport. Whether the Sonet will follow the success story of the Seltos remains to be seen.

Don't miss this

Cover Feature

Why September is crucial

The true picture of the economy has started to emerge. A lot now depends on consumer demand

Special Report

Markets on a new high

The markets, which have given a thumbs-up to the government’s policies, may hit the pause button for a few sessions

Focus

Island of distress

Lanka’s fragile liquidity situation has put it at high risk of debt distress

Corporate Report

JB Chemicals new formulations for growth

The company is all geared up to start its next growth phase

Our letter to you, once a week.
Register with The CSR Weekly for free!

E-MAGAZINE
Why September is crucial
Top Business Houses
Paytm The Indian Fintech Giant
FROM THIS ISSUE

Business & Industry

Corporate Report

Automobiles

Corporate Report

Education

Milestones

Social Responsibility

Healthcare

Goodyear India partners Americares India Foundation

Published on Feb. 2, 2021, 9:21 p.m.

The partnership will support COVID-19 healthcare facilities in Faridabad and Aurangabad

Environment

Tata Motors launches a 'Go Green' initiative

Published on Dec. 23, 2020, 10:34 a.m.

The company will plant a sapling for the sale of every new commercial vehicle

Women Empowerment

Tata Starbucks ties up with Educate Girls to empower women

Published on Dec. 2, 2020, 3:10 p.m.

The partnership aims to provide volunteering and educational support to those who have relocated to urban cities from villages

Environment

Indian Oil has a social initiative for a clean and green world

Published on Nov. 25, 2020, 2:53 a.m.

The public sector company is planting a tree for every retail customer visit during its TreeCheers campaign period

Climate Change

E-vehicles

Ola creates history

Published on Sept. 22, 2021, 3:38 p.m.

The company sells electric two-wheelers worth Rs1,100 crore in two days

Sustainability

Mastercard’s masterstroke for sustainability

Published on Sept. 22, 2021, 3:20 p.m.

Mastercard launches Sustainability Innovation Lab

Government and Policy

Kerry launches Indo-US Clean Energy Partnership

Published on Sept. 14, 2021, 8:31 p.m.

US senator introduces Bill to boost bilateral cooperation

Renewable Energy

Let a thousand Solar Parks bloom!

Published on Sept. 14, 2021, 11:08 a.m.

TN Energy Minister V Senthilbalaji says the state will have Solar Parks in every district

Stay ahead of the times.
Register with The Climate Change Weekly for free!