This health insurance policy will enable customers to manage most of the expenses arising due to critical illnesses

The product pays a lump-sum amount to the policyholder instead of actual expenses spent on treatment, and the liberty or discretion of utilising that amount lies completely with the policyholder such as, opting for treatment within India or abroad, appropriately plan for his increased daily living expenses, utilities, child education, loss of income etc. “The wide range of sum insured from Rs1 lakh to Rs1 crore in multiples of Rs1 lakh and up to a tenure of three years offers a better deal to the customer. It offers in-house claims settlement without any third party involvement. Further, the Health 3600 Wellness programme motivates for healthy lifestyle and rewards the customers too.

The Wellness programme is an eternal part of CIs and comes as an inbuilt feature. The optional cover ‘30 days survival period waiver’ and ‘Loan Protector’ completes the entire package for the customer taking care his comprehensive insurance needs. Moreover, the important differentiator of the product is that, it offers ‘continuation of the policy even after payment of 100 per cent of the sum insured’ unlike the usual benefit based policies. Lastly, it offers disease specific bundles to select any or all such as heart, brain, cancer and renoliv protect.”

The other benefits under the Critical Connect policy include a second medical opinion where Liberty will arrange and pay for a second opinion through its panel of doctors. Secondly, the customer will be entitled to a health check-up every two years. “Lastly, under Health 3600, while the customers would be able to avail discounts on outpatient consultations, pharmaceuticals, and diagnostic tests through Liberty’s empanelled, network providers, they would also be able to get integrated healthcare services such as health risk assessment, disease management, dedicated health coach, and wellness rewards under wellness programmes without any additional charges,” sums up Asthana.

The product is just launched and considering the initial feedback from the market, “we are anticipating a good response in its first year itself. While Covid-19 has disrupted the physical distribution channels to some extent, we expect to see good traction due to the uniqueness of the product features and a reasonable premium rate which can be paid in instalments,” he claims.

Finally, it’s an exclusive product offering coverage for CIs only. “While this product doesn’t cover Covid, we have other products that provide coverage for Covid-19 related hospitalisations”.